Our Vision

Arootah, the Center for Inspired Action, is for ambitious people who seek results. We offer premium coaching to propel individuals to new heights in their businesses and personal lives to some of New York City’s most high-reaching residents. Our private and public Seminars and Workshops have a compounding effect on various topics that drive growth, motivation, and total life fulfillment.,

Our Mission

Our mission is to escalate motivation, establish strategies, expand plans, and reinforce accountability to transform their professional and personal lives to outstanding successes.


Team Bio

Rich Bello 

(Chief Executive Officer)

Rich is the Founder and visionary behind Arootah.

He has a deep-rooted passion for both personal and professional development.

Rich graduated from The Wharton School of the University of Pennsylvania and was a Co-Founder of Blue Ridge Capital where he served as their Chief Operating Officer for over 23 years.

Rich likes to read, meditate, cook with his wife and play sports with his kids.

Kim Levin

(Director of Business Development)

Kim was President of the Women in Business Council at the University of South
Carolina and graduated cum laude with a BS in Corporate Finance.

She was drawn to Life Coaching as a budding entrepreneur with her company
Argentous Kim. She is a former gymnast and enjoys yoga.

Raed Marji

(Head of Technology)

Raed leads Technology for Arootah. He was chosen to be the first Google Ambassador in the Middle East, at 19, and then went on to work with top company builders in Germany before joining our team.

He has a passion for biohacking and human optimization and strives to help maximize the potential of others, by building tools that help people heal and grow.

Ashley Abboushi

(Director of Project Management)

Ashley is a DePaul University graduate with a background in Project Management and Operations.

She is a Mindset Coach, passionate life learner, and world explorer. She loves spending time in Greece, reading, playing sports and attending a wide variety of seminars and events.

Samual ‘Sam’ Sieracki

(Head of Recruiting)

Building and expanding startup teams is what Sam is most passionate about.

He runs the recruitment part of Arootah and specializes in high volume recruitment, across different verticals.

He enjoys the New York style pizza and going on adventures abroad.

Advisory Board

Scott Gerson, M.D., Ph.D.

Scott Gerson, M.D., Ph.D. is one of the world’s leading physicians and
researchers in Ayurvedic Medicine and is well versed in virtually all
modalities of integrative medicine. He is the medical director of The Gerson
Institute of Ayurvedic Medicine (est. 1982).

Sean E. Chillemi, DACM

Sean Chillemi is a Doctor of Acupuncture and Chinese Medicine. He has
dedicated his life into helping others restore balance and energy to promote
healing with acupuncture and herbal medicine. Sean is a firm believer in
the integration of Eastern and Western medicine to achieve optimal health
for the mind, body, and soul.

Lawrence Edwards, PhD, BCN

Lawrence Edwards is the founder of OPTIMAL MIND®, offering
biofeedback and mindfulness directed optimal performance training, along
with clinical applications of biofeedback, neurofeedback, and depth
psychology. He is also the founder and director of Anam Cara Meditation
Foundation, a non-profit which supports people learning meditative

Bob Quintana

Bob Quintana is a highly sought-after entrepreneur, author, speaker, and
executive business advisor, with over 30 years of proven experience
empowering leaders and organizations to achieve unprecedented levels of
success. Bob is CEO and Founder of RLQ Consulting Group, a leading
business advisory firm that for decades has created breakthrough-level
results for their clients.

The EnRichment Show!

Get access to winning strategies previously ONLY accessible to an elite cadre of high earners. As a leader, mentor and coach, Rich Bello - Co-Founder and COO of Blue Ridge Capital - has played a pivotal role in the careers of hundreds of NYC's most ambitious professionals. Being the driving force for them to scale their lives to new peaks on their own.  Learn More. 


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