Coaching and Advisory for Executives
Achieve Peak Performance
We guide ambitious leaders in the investment and financial services industries to unlock proven achievement strategies for long-lasting success.
Schedule your free 30-minute call with a coach or advisor
We’re Arootah
An ecosystem of business, career, and personal development solutions to maximize your results.
Free eBook

The Decision Principles: Conquering Decision–Making Obstacles in Life and Business
What’s the secret to success? Effective decision making. Discover the principles and skills to make optimal decisions.
Free eBook

The 10 Step Arootah Success Formula
Build success into everything you do with our proven, practical blueprint.
Read our terms of use and privacy policy.*
Free eBook

The Decision Principles: Conquering Decision–Making Obstacles in Life and Business
What’s the secret to success? Effective decision making. Discover the principles and skills to make optimal decisions.
Free eBook

The 10 Step Arootah Success Formula
Build success into everything you do with our proven, practical blueprint.
Read our terms of use and privacy policy.*
Read, Watch, Take Action
Insights on leveling up your business, career, and life to reach peak performance.
What You Can Learn from Tom Brady and Discipline
Tom Brady did 4 things to become the GOAT. Find out what he did here.
4 Ways to Master Personal Accountability
Are you ready to stay accountable and reach your goals systematically?
Top 10 Insider Trading Prevention Tips
Is greed the cause of most insider trading cases? No! It’s negligence.
Increase Self-Discipline When You Work from Home
If you struggle to stay on task, here are our top tips to success!
Why Choose Arootah?
Born from the hedge fund industry, our team of seasoned coaches and advisors are uniquely positioned to guide you along your way.
Our CEO Rich Bello draws upon his insights as the co-founder and COO of the $10 billion hedge fund, Blue Ridge Capital.Â
Rooted at the intersection of finance, technology, and wellness, we provide a comprehensive approach to personal, professional, and business achievement.
We’ve experienced the problems you face and we have the solutions.

See How Investment and Financial Services Leaders Use Arootah

I’m amazed by what I was able to accomplish in one night! I enjoyed both the philosophy behind the topics as well as the practical breakout room workshops proctored by his coaches.
Maria D.
Chief Operating Officer
Hedge and Private Equity Fund

I really enjoyed and got a lot of very practical and useful information from the Master Plan workshop. I was pleasantly surprised at how Rich’s process made it so easy.
H. Smith
Chief Financial Officer
Family Office

Setting goals and creating plans to achieve them with Rich really inspired me to take advantage of more opportunities than I had realized.
Peter B.
Portfolio Manager
Hedge Fund

Arootah’s workbook is legendary, especially how it’s put together with examples, which are a great help. Sometimes it’s very hard to externalize our goals and thoughts, but this gave me a good push.
Raed
Director of Technology

I really enjoyed tackling each area of my life, as I realize that I tend to neglect some areas more than others (especially when work or putting-out-fires-type of priorities take over). As important as family is for me, I often lose focus on the time and effort spent in other areas. This seminar was super helpful.
Maria
Chief Compliance Officer,
Private and Public Hedge Fund

Arootah always has a ton of valuable information that is very easy to understand and digestible for everyone: command of knowledge, ease of humor, the presentations, the pace, the usefulness of their workbooks.
Jack
VP of Operations
Family Office
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