Peak Performance Awaits

At Arootah, we challenge ambitious leaders to do more, maximize resources, and achieve long-lasting success. We blend the best of finance, technology, and wellbeing for incredible personal and professional outcomes..

Business Optimization

Become an influential leader who works smarter, not harder. Learn to build a culture of growth, accountability, and collective achievement within your team.

Personal Optimization

Restore your wellbeing so you’re ready to accomplish more every day. Learn to drastically improve your health, mindset, and performance.

Why choose AROOTAH?

Arootah, founded by Hedge Fund Executive and Wall Street Coach Rich Bello, is the leading organization applying Hedge Fund practices to essentially any business, professional objective, or life goal. After 25 years of training, mentoring, and coaching teams in the financial sector, Rich has observed high-achieving employees’ behaviors and actions that lead to incredible business results. Rich has a unique approach to high achievement while mitigating risk. Whether you are an entrepreneur, senior manager, or seeking high growth opportunities, Arootah can be your guide to get you there.

Read. Watch. Listen.

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Approach the Summer of Quitting with Success

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Is Chlorophyll Worth the Hype?

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Procrastinate Mindfully to Increase Your Efficiencies

Contrary to popular belief, not all procrastination is bad. You might associate procrastination with a lack of productivity and confidence, but you can't do everything at once! You can procrastinate...

How to Avoid Analysis Paralysis

You’ve probably spent hours deliberating options without making a decision. Sometimes it’s easy to fall down a rabbit hole and turn a simple selection into a complex problem. However, you can avoid...

Why You Should Know the Differences Between Chemical and Physical Suncreens

While you may be meticulous about your skincare routine, prevention is key to long-term skin health. How much do you know about protection from the sun? Many are lenient about sunscreen use. With...

Where to Draw the Line with Technology

 If you have ever felt addicted to your phone, you are not alone. Our smartphones have become an extension of ourselves, expanding our minds into vast databases of knowledge. We have become so...


I really enjoyed tackling each aspect of my life, as I realize that I tend to neglect some, especially when work or putting out fires type of priorities take over. As important as family is for me, I tend to lose focus on the time and effort spent in each of the categories and this seminar was super helpful.”

Founder, Chief Investment Officer,
Managing Partner of a Hedge Fund

“…Putting out fires type of priorities take over!”

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Engaging array of video and literary content; there’s flexibility for those who prefer to learn/experience visually or audibly.

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