Coaching and Advisory for Financial Leaders
Unleash Your Potential for Long–Term Success
Take your business, career, or life to the next level with Arootah’s premier coaching, advisory services, and technology for peak performance.
Schedule your free 30-minute call with a coach or advisor
Ready to Unlock Peak Performance and Achieve Your Goals?
Discover Arootah’s ecosystem of business, professional, and personal development solutions designed to drive results and maximize success.
Free eBook Preview (Chapter 1)

The Habit Principles: A Framework for Leaders to Re–engineer Habits for Elite Performance
Are You Ready to Unleash the Power of Transformative Habits and Free Yourself from Inhibiting Behaviors?
Free eBook Preview (Chapter 1)

The Decision Principles: Conquering Decision–Making Obstacles in Life and Business
What’s the secret to success? Effective decision making. Discover the principles and skills to make optimal decisions.
Free eBook

The 10 Step Arootah Success Formula
Build success into everything you do with our proven, practical blueprint.
Free eBook

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Insights on leveling up your business, career, and life to reach peak performance.
What You Can Learn from Tom Brady and Discipline
Tom Brady did 4 things to become the GOAT. Find out what he did here.
4 Ways to Master Personal Accountability
Are you ready to stay accountable and reach your goals systematically?
Top 10 Insider Trading Prevention Tips
Is greed the cause of most insider trading cases? No! It’s negligence.
Increase Self-Discipline When You Work from Home
If you struggle to stay on task, here are our top tips to success!
Why Choose Arootah?
Born from the hedge fund industry, our team of seasoned coaches and advisors are uniquely positioned to guide you along your way.
Our CEO Rich Bello draws upon his insights as the co-founder and COO of the $10 billion hedge fund, Blue Ridge Capital.
Rooted at the intersection of finance, technology, and wellness, we provide a comprehensive approach to personal, professional, and business achievement.
We’ve experienced the problems you face and we have the solutions.

See How Investment and Financial Services Leaders Use Arootah

I’m amazed by what I was able to accomplish in one night! I enjoyed both the philosophy behind the topics as well as the practical breakout room workshops proctored by his coaches.
Maria D.
Chief Operating Officer
Hedge and Private Equity Fund

I really enjoyed and got a lot of very practical and useful information from the Master Plan workshop. I was pleasantly surprised at how Rich’s process made it so easy.
H. Smith
Chief Financial Officer
Family Office

Setting goals and creating plans to achieve them with Rich really inspired me to take advantage of more opportunities than I had realized.
Peter B.
Portfolio Manager
Hedge Fund

Arootah is a unique, one-stop shop for each functional area of your business. With current cost pressures and tremendous competition, customized services and applications to meet your firm’s needs are even more critical. Regardless of the stage of your business, whether it be business development or executive coaching, Arootah is a company worth considering.
Rich P
Global Head of Prime Brokerage & Equity Distribution
Morgan Stanley

In my years of facing off and working with many talented PMs and COOs [at Morgan Stanley], I would hold Rich Bello out as among the most effective in the business. Ultimately Blue Ridge Capital was one of our favorite and most successful clients. I would credit Rich’s genuine, empathetic, and balanced approach to working with others as a key to his success. He built an enduring trust in a business where trust can be fleeting.… Arootah can find a way to raise your game.
Ed K
Managing Director and the Global Head of Prime Brokerage,
Morgan Stanley

Rich clearly put deep thought into this workshop. This thoughtful process makes it easy to apply the principles he is teaching. Practical application is a hallmark of his process and it is clear that Rich’s strategies from years of experience in the industry are being shared in a way that makes them accessible to us all.
Chris H
Head of Prime Brokerage
Investment Bank
Engagements and Collaborations
