Arootah is a rising peak performance leader at the intersection of finance, technology and wellness on a mission to empower consumers, executives, and businesses to raise their standards to achieve their highest impact goals.

For Business

Lead your business and discover behaviors and actions for high performance employees and superior business results. Derived from the hedge fund industry.

For Personal

Boost your life satisfaction and feel empowered! Learn more about our edutainment programs designed for high achievers.

Why choose AROOTAH?

Arootah, founded by Hedge Fund Executive and Wall Street Coach Rich Bello, is the leading organization applying Hedge Fund practices to essentially any business, professional objective, or life goal. After 25 years of training, mentoring, and coaching teams in the financial sector, Rich has observed high-achieving employees’ behaviors and actions that lead to incredible business results. Rich has a unique approach to high achievement while mitigating risk. Whether you are an entrepreneur, senior manager, or seeking high growth opportunities, Arootah can be your guide to get you there.

Read. Watch. Listen.


The Secrets to a Healthy Gut Microbiome

Gut health for immunity: The importance of gut health has been rapidly evolving globally. The more we learn, the more we understand that our digestive system's health connects to everything in our bodies, from our brain health to the immune system, chronic disease,...

Coming out of COVID?

The COVID-19 pandemic is worse than we could have imagined. The overcrowded hospitals, lives lost, and physical suffering humankind has endured over this pandemic is monumental. This illness has negatively affected all of us, even those who did not contract the virus....

What Blind Spots Triggered the Archegos Debacle?

The recent colossal explosion on Wall Street amongst Archegos Capital and some of the world’s largest and most prestigious investment banks resulted in the loss of many billions of dollars in a matter of a couple of days. Such a tremendous loss of wealth in a highly...

Spring into a Growth Mindset

Spring is a great time to awaken new and fresh ideas. Spring can be considered a time of reawakening as we watch the snow melt, the plants and flowers emerge from the soil, and the temperature gauge increase again. As the earth wakes up, feelings of inspiration,...

Which Type of Energizing Tea is Right for You?

If you are looking for an alternative to coffee, consider substituting tea into your morning routine. From caffeinated teas to herbal infusions, there are many options available for a quick pick-me-up. Not only will they provide a boost of energy, but they also pack...

What You Can Learn from JLo’s Discipline

  She embodies beauty, grace, and agelessness. What is her secret? Jennifer Lopez (JLo) practices continuous and consistent discipline to look and feel her best, inside and out.  JLo’s attention to taking care of herself seems to increase alongside her trajectory...

How Portable Blenders Can Enhance Your Diet

We live in a busy and fast-paced world, where many of us are always on the go. Finding time for a healthy balanced meal is not always easy amongst the demands of work, family life, and fitness. Lunchtime and in-between snacks will often go missed, putting stress on...
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I really enjoyed tackling each aspect of my life, as I realize that I tend to neglect some, especially when work or putting out fires type of priorities take over. As important as family is for me, I tend to lose focus on the time and effort spent in each of the categories and this seminar was super helpful.”

Founder, Chief Investment Officer,
Managing Partner of a Hedge Fund

“…Putting out fires type of priorities take over!”

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Engaging array of video and literary content; there’s flexability for those who prefer to learn/experience visually or audibly.

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