Peak Performance Awaits

At Arootah, we challenge ambitious leaders to do more, optimize resources, and achieve long-lasting success. We blend the best of finance, technology, and wellbeing for extraordinary personal and professional results.

Business Optimization

Become an influential leader who works smarter, not harder. Learn to build a culture of growth, accountability, and collective achievement within your team.

Personal Optimization

Restore your wellbeing so you’re ready to accomplish more every day. Learn to drastically improve your health, mindset, and performance.

Why choose AROOTAH?

Arootah, founded by Hedge Fund Executive and Wall Street Coach Rich Bello, is the leading organization applying Hedge Fund practices to essentially any business, professional objective, or life goal. After 25 years of training, mentoring, and coaching teams in the financial sector, Rich has observed high-achieving employees’ behaviors and actions that lead to incredible business results. Rich has a unique approach to high achievement while mitigating risk. Whether you are an entrepreneur, senior manager, or seeking high growth opportunities, Arootah can be your guide to get you there.

Read. Watch. Listen.

Achieve a Proactive Mindset for Success

You have the power to choose how you will act in any situation. You have the choice to either step into the person you would like to be or to remain stuck in old bad habits. There are two major...

Simone Biles Exemplifies Leadership at the Tokyo Olympics

If you have watched Simone Biles twist and turn throughout the air in astonishment, you are not alone. Simone Biles has proven herself to be the GOAT of gymnastics and competitive sports across the...

4 Ways Intermittent Fasting Improves Brain Health

Since there is so much emphasis on mental well-being to prevent strokes and degenerative brain diseases like Alzheimer’s Disease, you probably prioritize your brain health. While it only makes up 2%...

Approach the Summer of Quitting with Success

Post-COVID, it's the "summer of quitting." People are redefining work-life balance for what's important. But before you quit, read this.In the post-COVID era, you have probably noticed that...

Is Chlorophyll Worth the Hype?

While chlorophyll water and supplements have been around for years, you’ve probably noticed their sudden rise in popularity. This is in large part due to social media platforms, notably TikTok. As a...

Procrastinate Mindfully to Increase Your Efficiencies

Contrary to popular belief, not all procrastination is bad. You might associate procrastination with a lack of productivity and confidence, but you can't do everything at once! You can procrastinate...

How to Avoid Analysis Paralysis

You’ve probably spent hours deliberating options without making a decision. Sometimes it’s easy to fall down a rabbit hole and turn a simple selection into a complex problem. However, you can avoid...


I really enjoyed tackling each aspect of my life, as I realize that I tend to neglect some, especially when work or putting out fires type of priorities take over. As important as family is for me, I tend to lose focus on the time and effort spent in each of the categories and this seminar was super helpful.”

Founder, Chief Investment Officer,
Managing Partner of a Hedge Fund

“…Putting out fires type of priorities take over!”

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Engaging array of video and literary content; there’s flexibility for those who prefer to learn/experience visually or audibly.

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