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Learn to think like revered leaders who discover immense opportunity in the depths of despair.

Crisitunity is a play-by-play of what to do when unforeseeable obstacles, disaster, and crises emerge.

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Find Opportunity in any Crisis

Crisis is unavoidable, and many people tend to give up when hardship hits—but not everyone. Not leaders. Not Rich Bello. Not you.

Interested in learning how to adapt to unexpected situations, become a crisis mitigator, and instigate positive change? Crisitunity is your roadmap.

Inspired by the turmoil of the COVID-19 pandemic and the lessons learned after the 2001 recession and 2008 financial crisis, Rich wrote this book to help people gain courage and seek out the light at the end of every tunnel.