Evaluate Your Firm’s Performance in Three Minutes
Alternative investment professionals: Take our quick assessment to find out how your operations and investment processes are performing and learn about steps you can take to unlock peak performance.
Discover peak performance solutions geared towards funds, allocators, and service providers. Under the direction of Rich Bello, co-founder and COO of Blue Ridge Capital, Arootah leverages the expertise of advisors from some of the world’s most prestigious hedge funds.
Learn how to prioritize managers who are hidden gems even if you have a small team.
Forgo missed opportunities by working with industry veterans in fundraising.
Create best practices for all functional areas. Run your family office like a business!
Talent acquisition & development for your fractional and full-time roles.
Harness opportunities, overcome challenges, and lead with a strategic roadmap.
Increase your firm’s productivity with our corporate wellness programs.
Learn how to prioritize managers who are hidden gems even if you have a small team.
Forgo missed opportunities by working with industry veterans in fundraising.
Create best practices for all functional areas. Run your family office like a business!
Talent Acquistion & Development for fractional and full-time roles.
Harness opportunities, overcome challenges, and lead with a strategic roadmap.
Our corporate wellness programs increase productivity and retention.
Let’s Meet!
Schedule a free, no-obligation, 30-minute Results Call with an advisor or coach today
Business Advisory
- Allocators
- Managers
- Family Offices
Talent Acquisition & Development
- Acquisition / RPO
- ATS Advisory
- Cut time to hire by 60%
Coaching
- Executive Coaching
- Health Coaching
- Career Coaching

Decision Matrix App for Selecting Managers & Investors
A vetting process to analyze your options, ensuring that your resources continue to perform. The secret to prioritizing funds is establishing clear criteria. With three decades of allocating capital, we have a tried-and-true process to analyze all facets of a manager. Take advantage of our templates for selecting managers or choosing investments.
Dig deep into opportunities and gain the power to make better decisions. Make your decisions based on logic – rather than emotions and cognitive biases.
- Leverage industry templates
- Compare options against each other
- Systematically optimize judgement
- Prioritize your specific criteria during evaluation
- Eliminate cognitive biases such as herd mentality and sunk cost bias, from your decision-making process
Never again operate without a clear selection process. Start making informed decisions about future allocations. It is time for you to discover the hidden gems on your team that will drive your fund to success.

Join the Pilot Program
We’ll be launching the Decision Matrix App soon! Enter our Pilot Program to be one of the first users of the app and gain access to our industry templates for selecting managers or choosing investments.
- Access the app and discover templates developed by industry veterans
- Create a well-documented process for making decisions with our advisors
- Score your managers or investments based on logical criteria
This offer is limited to only the first 100 participants! Sign up to get on the list for the new release.
Set the Goals that Matter Most
Discover our Innovative Goal Planning System App
Join a community of high achievers crushing their top goals in finance, professional, and personal development. Led by Arootah Founder and CEO Rich Bello, this interactive, two-hour Goal-Setting Workshop offers easy-to-follow steps you can use to prioritize your highest-impact goals and develop a strategy to achieve them.
- Identify your highest priority goals
- Create a “Master Plan” to achieve them
- Optimize performance in all areas of your business
Goal Setting Workshops for Individuals or Teams

Set Your Goals & Create Master Plans for these Areas of Your Business
Allocators
Identify investment opportunities, to ensure that your resources continue to perform
Fund Managers
The fundraising process is crucial to get right—including marketing to support both investing and raising capital
Family Office
Support single and multi-family offices to strengthen their assets and create a legacy
Talent Acquisition & Development
Strengthen your firm from the inside out with fractional and full-time talent
Executive Leadership
Become the leader you aspire to be and achieve your goals with a strategic roadmap
Corporate Wellness
Gain control over your well-being, energy, and holistic health. Live a life of wellness

Meet Rich Bello: CEO of Arootah
Led by Rich Bello, CEO and founder of Arootah:
- Co-founder and COO of Blue Ridge Capital ($10B+ AUM at our peak)
- Operated a fund of funds for two decades
- Responsible for allocating the fund’s capital to dozens of alts
- COO for several significant funds during that time
After three decades in the alternative investments industry, Rich founded Arootah to leverage his expertise and build a team of advisors and coaches to drive peak performance.