The Center for Inspired Action

We’re on a mission to feel better, live better, compete better and look better – with the goal of peak performance to maximize our potential. Our globally influenced offerings indulge your senses, nourish your body, and stimulate your mind. At Arootah, we combine innovative time-tested ancient practices to inspire you to expand your boundaries and challenge you to be the best version of yourself!

Personal Coaching

Our coaches inspire to improve performance, maintain accountability, and ultimately to achieve the highest goals.

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Group Coaching

Receive premium coaching in a group environment. Feel community, connectedness, support,
and accountability.

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Examine a myriad of ways to use technology to become your best self. Automate and gain leverage to be highly effective.

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Wellness Center

Experience our hub of wellness services virtually with books, blogs, podcasts, and webinars from experts  all over the world.

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Join like-minded individuals and maximize your time and energy at our virtual events, taught by our CEO Rich Bello.

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Personal Coaching 

Life Coaching

Map out your life for fulfillment
and success with our customized Life Coaching.

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Master Coaching

Discover what you want to accomplish in life and receive guidance in achieving your goals with Arootah’s distinguished Master Life Coaching!

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Elite Coaching

Allow our top tier Elite Life Coaching Program to be your secret weapon to success!

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Leadership Coaching

Become an exceptional leader with our unique leadership coaching, where you will be inspired to improve performance!

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Life Management OS

Life Management OS is a perfect companion to our coaching programs. It guides you to what needs to be done to achieve your highest goals and provides proven strategies to hold you accountable while doing so!

Become a Beta Tester!

Habit Accountability Tracker

Change your habits, change your life.
We are developing a new accountability app at Arootah!
Click below to apply to test our beta Habit Accountability Tracker App!

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Virtual Wellness Center

Energy Optimization

There is science behind the energy of stress and burnout, this is translated to how to think, act and feel. With proper energy management, you can design an extraordinary lifestyle of ease, balance, purpose.


Engaging with food and drink as a lifestyle. Develop a comprehensive and holistic understanding of nutrition and why it matters. A healthy and sustainable way of eating can support longevity, normal development and graceful aging.


Meditation is the keystone practice that enhances all of our other products and services. Our approach utilizes ancient authentic practices, combined with cutting-edge neurofeedback technology, taking your practice to the next level and beyond.


Every evening we all have rituals that guide us into the most important act of rejuvenation: sleep. With so many exposures to challenging and toxic environments, holistic recovery and rejuvenation is key to embarking on your best journey.


Risk management in finances and wellness is key to enabling a rich life. To achieve holistic excellence, deep inner strength is required. Successful habits and practices enable confidence and peace of mind through optimal prevention.


Support your body with movement to optimize your mood and energy. Boost vitality through a variety of ways to increase flexibility and mobility, prevent injuries and build strength in a safe and practical way.

Urban Retreat

New York City, famous for countless attractions that amaze and enlighten, is home to Arootah, The Center for Inspired Action.

A 40,000+ square-foot nurturing oasis in the heart of the city, where members and guests can engage their mind, nurture their body, and ignite their spirit. The flagship space offers a community that supports all members and guests in the quest to optimize every aspect of life. Our Center combines pure relaxation, social engagement, and energetic recharge with world-class hospitality in an optimal environment.

Due to Covid-19 this Center is on temporary hold until mid-2021, please enjoy our virtual experiences!


The pulsating heart of our community will be an organic restaurant, which will offer casual opportunities for members and guests to commune. The adjacent elixir bar will redefine social drinking by serving nutrient-dense, mood-altering botanicals elixirs. A bookshop and boutique will offer smartly curated personal development products, and an alchemist at the apothecary program will provide an herbal “dispensary-pharmacy” with time-tested herbal remedies. This will be part of a comprehensive preventative and integrative medicine practice, which will give our members access to previously unavailable alternative medical practitioners and services, all under one roof.

The Center’s big draw and membership driver will be a diverse seminar program, which will offer daily talks and workshops given by industry experts. We also plan to offer robust personal and business coaching programs based on content from our most in-demand seminars and events.

Rural Retreat

Arootah will take the experience to the next level in a rural retreat space, our first being in upstate New York. Enjoy healthy, organic meals in a large-scale restaurant and event space. Programming will be based on our NYC offering but super-charged to include long term wellness programs. The grounds will consist of elaborate manicured trails and gardens for guest exploration. We aim to build a robust following in NYC and then provide them with a breathtaking experience outside of the city to ground themselves by being one with nature. In the meantime, we will be doing “pop-up” rural retreats for members at various global locations immersed in the beauty of a natural setting.

Areas of interest: The Hudson Valley and The Hamptons

An opportunity to go outside the limitations of daily life & experience wellness.

Learn more about our previous events or take a sneak peek at our upcoming events!


Frequently Asked Questions

Do I need a coach?

Some of the world’s most famous people have used a coach. Does your current life support your future goals? Is fear holding you back? Do you want to be more decisive? Are you facing a major transition? Coaching helps you determine where you are, where you want to go, and how to design plans to achieve. If you are ready to move forward in your life, then coaching is for you!

What happens during a life coaching session?

We start by taking stock of your current situation and clarifying your vision. We ask questions designed to challenge your assumptions, encourage your insights, and explore your options. We incorporate various exercises and meditation to facilitate a state of mindfulness. Once your goals and anticipated milestones are defined, you will commit to taking specific action steps before meeting next. We will then review the progress and make necessary adjustments until you reach your desired results.
New clients usually start with a 3-month commitment. Sessions last 30-60 minutes and are held weekly. We prefer to meet via zoom, but over the phone works if you prefer.

What platform IS used during the coaching session?

Arootah uses Zoom for easy-to-use coaching sessions. Before your coaching session, you will be sent a link and password to click.

Is Arootah coaching the same as accountability coaching?

Accountability coaching is a common feature throughout all our services. Arootah offers productivity coaching, which includes accountability but is also much more. Productivity includes other critical factors like goal setting, organization, prioritization, deadlines, time management, habit building, etc.

Our Arootah coaches are experts in all these areas, as well as entrepreneurial psychology and behavioral psychology. Arootah provides the iron clad accountability you need and helps you optimize other integral areas of productivity and personal effectiveness.

What is the duration of the coaching calls?

Our calls are designed to be quick. Our clients are busy entrepreneurs seeking ultra-high leverage execution. We focus our calls on a powerful and speedy check in to get you focused and moving.

Life coaching provides 30-minute sessions, Master Coaching provides 45-minute sessions, and Elite Coaching provides 60-minute sessions. Expect to spend about 20 minutes to get clarity on your most important goals for the week ahead. The remainder can be used for planning, exploring ideas, or gaining feedback.

What issues come up in coaching?

Anything and everything! With proper training, you’ll have the tools and techniques to be there with your client at each moment as they define what is right for them. You’ll guide them to make powerful, conscious choices that move them forward toward their dreams. Coaches do not coach on: addictions, deep psychological wounds, abuse issues, suicidal tendencies, mental illness, etc. A professional coach knows when to refer their client to a therapist. Coaches do not give financial, real estate, legal, or medical advice—a professional coach knows when to refer their client to experts in other professions.

What is the difference between coaching and therapy?

Psychotherapy generally deals with people who have emotional/behavioral problems and disruptive situations. It seeks to bring the client to normal function by focusing on dysfunction. The primary focus is on healing.
On the other hand, coaching deals with functional people who want to move toward higher function and achieve excellence while creating an extraordinary life. The primary focus is on evolving a manifestation of potential. Healing is often a side effect.

Coaching and therapies work with different paradigms. Of course, each practitioner works differently, but therapy tends to treat past emotional issues while coaching considers that clients are healthy and focuses on where they are now, where they want to be, and how to get there. In general, coaching is more action-oriented.

How do I get started / What happens immediately after I sign up?

Visit the link on the screen or click the button on this web page. You’ll be directed to a secure SSL encrypted sign up page. Once you’ve completed your payment, you’ll be directed to a scheduler to schedule your first call.

Once done, you’ll be taken to a short but essential new member questionnaire. Once you submit your questionnaire, you’re all set! You’ll receive a call at your scheduled time and start building momentum right away.

What qualifications do your coaches have?

Arootah’s hiring process includes determining specific coaching certifications and credentials, number of years of experience, and niche-specific expertise. Arootah coaches have the expertise you seek. All have completed an ICF accredited program.

What happens if I don’t think my coach is a good match for me? Is it possible to switch coaches?

All of our coaches are expertly trained to be flexible about applying our methodology across diverse client types. Arootah works because of the methodology, where your coach is just a guide, not because of a personality match between you and your coach. However, if you feel like you and your coach are not the right match, we’ll be happy to switch your coach.

Your initial consultation with your coach ensures that you have compatibility. However, you can switch coaches at any time, if notice is given within 5 business days. Please keep in mind that Arootah coaches are in demand, and we will do our best to assign a new coach as soon as possible.

Where does the program take place?

The program is 100% online.

Does Rich Bello personally coach?

Yes, but limitedly. Our founder envisioned all the content and directed the curriculum. But this is not a top-down process, Arootah is special because of our diverse team members’ synergies. Our coaches are professional and passionate about achieving goals. Each has met with and been approved by Rich Bello.

Do I get support during and after coaching?

Yes! You should contact your coach regarding a specific question or situation and receive a reply within the same business day.

Arootah offers an extensive array of resources for our clients. Coming soon, you can visit our Leadership Resource Library page to see how we can support you as you continue to learn and grow as an Arootah alumnus.

Coming soon, engage in our private Facebook group!

Is reimbursement possible?

Depending on where you live, the cost might be tax-deductible, but please refer to a certified public accountant. We will do whatever we can to help you get reimbursed by your company, as more and more enlightened organizations understand the value of continuous learning.

Arootah is informal, unaccredited, and non-bureaucratic. If you need an official course credit, we are not able to provide this support.

Is there a contract?

No. Coaching is charged month-to-month. There are no setup fees, cancellation fees, or long-term contracts. You can cancel at any time. We also have our 30-day money-back guarantee, so you are safe to try this out risk-free. There is absolutely nothing to lose and everything to gain!

We ask that you sign to a Coaching Pledge to encourage commitment to yourself and your goals. This also helps align you with the coach on expectations.

What types of payment are accepted?

We accept all standard credit card options, including Visa, MasterCard, American Express, and PayPal.

What is your refund policy?

Arootah services are a mutual commitment. We commit to welcoming you into a focused cohort of professionals and doing everything we can to deliver on our promises. In return, we ask you to commit to spending the time, money, and passion it takes to level up while contributing to others in the session.
We strive for your complete satisfaction and getting you the results that you want. However, if you are not satisfied, you can cancel your subscription and receive the balance remaining for that month.

We offer a 30-day money-back guarantee so that you can try this out risk-free. There is absolutely nothing to lose and everything to gain!

What is your deferral policy?

We understand that life happens and that plans can change. However, we must be fair to other eager clients ready to begin. We ask that you cancel your subscription and reinstate at a better time.

Are there scholarships available?

We don’t yet offer scholarships or special payment arrangements outside of the payment plans listed. We hope to soon!

Is Arootah 100% Private, Confidential, and Secure?

Yes, all of your interactions with your dedicated one-to-one Arootah coach are considered 100% privileged and confidential. Your information is NEVER shared outside of Arootah LLC. We have serious business executives and entrepreneurs doing important work on our platform, and protecting their trade secrets, intellectual property, and personal information is one of our paramount priorities. Arootah is rooted in the financial services industry so we are accustomed to paramount security measures.

Interested in Learning More?

Contact us to schedule A Call with our team!

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